Here are four different perspectives of an armchair.
After interviewing a handful of users my user need list is as follows:
An attractive t-shirt
Doesn’t cost too much
Isn’t too cheap
costs whatever it costs
Is a fun color
Is a nice feeling material
Has an interesting design
Isn’t too babyish
Isn’t too girlish
Has an image of something I like
Matches the color of my pants
Can be worn to school, work or at home
! Has a (small) pocket
Doesn’t have a pocket
Has short sleeves (can be worn all year round)
Isn’t made of material that is too heavyweight
Isn’t made of material that is too lightweight
Doesn’t have a scratchy tag in the back
Is not see through
Is the right length
Has a hole that my head easily fits through
Is easy to wash
Doesn’t need to be ironed.
Has an all-over design
Has a small design
Has a cool design
! Has my name on it
Doesn’t have a design
Has an applique design which is softer than embroidery
My gap from Week 1 was ‘To find a better t-shirt decoration process.’
When I apply the 5 whys and think about it, the resulting list is as follows:
How can I make more money producing t-shirts?
How can I increase the sales of the t-shirts I produce?
How can I make the t-shirts I produce more attractive?
* Find a better t-shirt decoration process
Conceive a design that is bigger than the embroidery frame.
Realize that design with only part of it being embroidery.
Use fabric paint, applique or other techniques to make a large, attractive design.